They are defined as "audio and video advertising content that appear in direct response to a predefined or defined criteria leading to one or more calls for action". Bannermercials can appear appear on media players in direct response to a predefined or user defined criteria leading to one or more calls for action. The difference between a commercial and a Bannermercial is that a commercial is intended for branding purposes and brand retention and does not call or provide a call for action, whereas a Bannermercial, on the other hand, is requested by a defined or predefined criteria and leads to a call for action. A Bannermercial can be audio or video and is represented in text, image, audio or video or any combination of the same.
Bannermercials is the advertising division of World Wide Broadcast Network, Inc., a developer of broadcasting technology systems for the Internet. We continue to lead the charge in interactive ways to do online audio and video advertising, connecting advertisers with consumers every day.
Bannermercials are audio and video content that appear on media players in direct response to a predefined or user defined criteria leading to one or more calls for action.
Pay For Performance, also called pay-per-action, is a service model for Bannermercial advertising that's simple to grasp: You pay to rank your Bannermercials well. You select keywords or key phrases relevant to your business goals, and the highest bidder ranks the best. Because you only pay after a visitor views or hears the content or performs a call to action, no money is wasted on up-front costs, hence the term "Pay For Performance".
Unlike standard Pay Per Click, text-based ad systems, Bannermercials use a proprietary technology that enables you to communicate the benefits of your company, product, or service with the high "WOW" impact of audio and video and enhance your message with one or more calls for action.